When you start thinking of a name, try not to use your own name. Like Joe's Window Cleaning, or Frank's Window Washing. It is a good idea to have the words window washing or window cleaning in your business name. I recommend using window cleaning instead of window washing as it seems to have a better search rating on Google.
One good way to start thinking about names is to look online at what window cleaners are already calling their business. An important note is that you can choose any name you want just as long as there is not another company using the same name in your area. If they are in another town then you should be fine. Unless of course it's a national franchise in which case you might run into complications. For example Fish Window Cleaning, this is a name that you can not use as it is a national company.
Another important point to think about when choosing your name is purchasing a matching domain name online. You must have a website now days and it helps if you can get the domain name for your website to match your real world business name. So check out domain websites to see if the names you are thinking about are available or if there are variations that come close.
I for example go by SqueakyClean all one word, and my domain name is similar. I registered two variations of my business name with the county clerks office. Remember you can register multiple business names and domain names. This is a good idea especially if you don't want anyone in your area coming up with a similar name.
When choosing your name you should try and think of something that will be memorable. I chose SqueakyClean and my logo is a duck with a squeegee. I helped a friend with his name which is Sun Window Washing with a sun logo. Simple and easy to remember. Try and think of brand names and the logos they use, this will get your mind thinking on the right track.
Rabbit Window Cleaning might be a good one, you could have a fast looking rabbit which could suggest that you are fast. Essentially your name does not have to completely refer to your industry which in this case is window cleaning, just make sure you have window cleaning some where or some kind of reference to window cleaning in your logo. I actually put window washing under my logo even though its not apart of my name. I would have used window cleaning except I already have the word clean in my name. You don't want your potential customers not knowing what you do.
Once you have decided on your name and you have found it is available online as well then go to your county clerks office and see if it is available. This is called registering for a DBA or "Doing Business As." I suggest having one or two back up names or variations of your chosen name in case it is already taken. Once you purchase your name at the county clerks office you should then go purchase the domain online. If you purchase the domain first you might be wasting your money if it's not available at the county clerks office. The name will cost about $50 depending on where you live, and you will have to renew your name ever so many years. Be sure to save your paper work they send you as its your official claim on your name.
Michael Burrell
Squeaky Clean Window Washing
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